INTUIT PROCONNECT

Tonic3 worked with Intuit to perform a complete responsive site redesign and migration to a new Content Management System for their ProConnect Division. This required a completely new information architecture and navigation system, refreshed content strategy, and total visual design overhaul for over 150 pages -- coded and launched in less than 8 months.

Here’s how we did it:

Tonic3 workspace at Intuit offices

We Focused on Rapid Prototypes and iterations

Working with Intuit stakeholders, we studied the Marketing Department's newly proposed information architecture and quickly identified potential pain points. With days, we began creating prototypes of key pages and navigation systems. Within two weeks, remote user tests of critical content organization and functionality were underway.

 

Over the next four months, iterations and testing continued. During this phase worked closely alongside the development team to ensure the reuse of components, a critical step to ensure coding deadlines would be met.

As desktop views were finalized, the corresponding tablet and mobile views were created. Completed, fully-tested prototypes were then handed off to development for final coding in their CMS, Adobe Experience Manager.

THE RESULT

Intuit ProConnect went live on time and within budget. Intuit has since experienced significantly improved conversion rates for both free trials and product sign-ups.

DALLAS - FORT WORTH

151 W. Walters Street

Lewisville, TX  75057   USA

214.774.2390

 

  www.tonic3.com

  @tonic3com on Twitter

  Tonic3 on Facebook

  Tonic3 on LinkedIn

 

BUENOS AIRES

+54.11.4300.6333

 

SÃO PAULO

+55.11.3127.8300

 

  www.w3americas.com