Fortune 50 In-House Creative Agency Stays at Full Capacity | Tonic3 Managed Creative Services

The Challenge

The Overhead of Internal Agency Scaling

For a global leader in financial services, this in-house agency is a vital engine. However, managing an internal agency of this scale often results in "Delivery Drama"—high turnover, fragmented skill sets, and the administrative burden of constant recruiting and onboarding. They needed more than just "staffing"; they needed a partner to clear the path to consistent, high-quality execution.

Managed Services: Weaving Talent into a High-Performance System

Tonic3 replaced the uncertainty of traditional hiring with a Managed Services framework. We didn't just provide bodies; we provided a calibrated team of specialized professionals, including:

• Creative Core: 6 Digital Designers, 4 Motion Designers, 2 Deck Designers.
• Content & Strategy: 8 Copywriters, 3 Proofreaders, 1 Market Analyst.
• Management Layer: 4 Project Managers ensuring on-time delivery and efficient workflows.

Operational Clarity: Management Beyond the Build

The differentiator in this partnership is Tonic3’s ownership of performance. Our approach includes:

• Coaching & Development:  Monthly 1:1 coaching for every team member to align with the client's evolving brand standards.
• Incentive Systems: Employee Rewards & Retention programs that keep institutional knowledge in-house.
• Scalability: Streamlined recruiting and onboarding that allows the CCOE to adapt to internal client needs at the Speed of Certainty.

The Impact:

Strategic Performance & Sustained Growth

By treating the embedded teams as a cohesive system rather than a collection of freelancers, Tonic3 has delivered a foundation of stability. A 90% retention rate ensures that Citi’s internal teams spend less time "re-learning" and more time "executing," leading to high-volume feature output and creative consistency across the enterprise.