Envestnet, a leading provider of unified wealth management technology and services, wanted to improve completion rates for its new Advisor Now product. Tonic3 was asked to identify major roadblocks and suggest solutions.
Testing and Redesign
WE HELPED WITH
Financial Services Industry
An initial two-day usability test with users allowed us to determine pain points within the first version of Advisor Now’s user experience. Tonic3 identified multiple opportunities to improve labeling, field input order, and clarify unfamiliar financial terms. After the first day of testing, rapid prototypes were created to address these concerns, and a second round of testing was performed the next day. The revised prototype test results confirmed a dramatic improvement in Advisor Now’s users to complete tasks. Previous issues with overlooking or misinterpreting key input fields or information were resolved.
Based on these findings, Advisor Now product managers decided to make more sweeping changes to the user interface and flow. Over the next few months, Tonic3's design team reworked the information architecture, task flows, and screen designs for Advisor Now's three separate personas. These highly complex HTML-based prototypes were frequently shared with Envestnet's development leadership in order to ensure our work could be easily integrated into Envestnet's advanced financial services framework.
One of the most beneficial things about working with Tonic3 over the last few months has been the ability to sit behind the glass and watch a user interact with our platform. We were able to take what we learned, go back to the design team, and address the relevant issues. And ultimately create a much better experience for our users.
Advisor Now's new launch-ready prototype was demonstrated to the international financial community at Envestnet's Financial Summit in Chicago, Illinois. Tonic3 enjoyed spotlighted attention during this event, and was able to gain important information on future Envestnet projects by speaking with the company's executive team and end-users.
SVP of Product Management, Envestnet
Envestnet is a leading provider of integrated portfolio, practice management, and reporting solutions to financial advisors and institutions. Its open architecture platform offers a wide array of research, investment products, and advisory resources.