Novartis Salesforce Marketing Cloud
- TEAM
- 1 Digital Marketing Manager
- 1 Designer
- 1 Creative Editor
- 1 Layout Developer
- 1 Salesforce Email Specialist
- 1 Quality Analyst
- 1 Project Lead
- Delivery
- Email Marketing Strategies
- Writing, designing, and email marketing creation with Salesforce
- Marketing Cloud Tool
- Journey Builder Implementation
- Database Optimization
- Duration
- Monthly support
- Services
- Saleforce
- Background
- Novartis needed an experienced Salesforce Marketing Cloud partner to help them manage and create new CRM strategies.
- Opportunity
- Tonic3 was tasked with developing a communication channel with relevant content for health professionals, delivering the right message, at the right time, to the right profile.
- Our Work
- The Tonic3 team planned, created, implemented, and managed automated customer journeys within the Salesforce Marketing Cloud to deepen understandings of the target audience and allow for continuous improvement of customer-company relationships.