Citibank Creative Center of Excellence
- TEAM
- 6 Digital/Graphic Designers
- 4 Motion/Video Designers
- 2 Deck Designers
- 8 Copywriters
- 3 Proofreaders
- 4 Project Managers
- 1 Market Analyst
- Delivery
- Monthly 1:1 coaching for each team member
- Employee management
- Client support and relationship management
- Employee Rewards & Retention incentives
- Recruiting, onboarding, hiring
- Duration
- Ongoing
- Services
- Managed Services
- Background
- The Creative Center of Excellence (CCOE) works as an internal agency serving various Citibank teams. Tonic3 has the privilege to help design, build out, and manage key roles to ensure the best team composition and performance.
- Opportunity
- With 27+ years of agency experience, we are able to provide guidance and insight to our client regarding building out their internal agency structure. We have the opportunity to build out teams and sub-teams of cross-functional profiles to help our client meet and exceed the needs of its internal clients.
- Our Work
- Tonic3 owns the performance of our teammates for this client and we emphasize getting not only the best individuals, but the best combination of skills, personalities, and roles for high team productivity. This has led to the hiring of many extremely talented team members while maintaining an annual retention rate of close to 90%.