Tonic3

Tonic3

Use Cases


AR for the Pharmaceutical Industry

Often pharmaceutical representatives need to compare and contrast the effects medications have on the human body. The Tonic3 Team put together an AR concept for our sister brand, W3 life, to use at a Veeva conference where we were sponsors. Veeva is a leader in cloud-based software for the global life sciences industry, and we are a partner at the highest level. The AR interaction we built can be embedded in the Veeva system and it helps guide the conversation between doctors and pharma providers by showing how the body may respond to drug treatments in an interactive way.

AR for the Pharmaceutical Industry

  • TEAM
  • 2 Unity Developers
  • 1 UX strategist
  • DELIVERY
  • iOS App using AR Kit
  • DURATION
  • 3-4 months

The approach

In order to bring this concept to life, we applied techniques such as User Research, 2D and 3D Design, VFX Design, Development, and User Testing. All these processes created an AR experience that allows the medical professional to use an iPad to engage in a simulation and generates a 3D Model body you can walk around and see internal organs in sick and healthy states given drug application.

The result

An iOS and Android mobile app that harnesses bleeding edge technology to engage with their city in a whole new way. It allows the city to highlight, educate, and engage citizens, visitors, and real estate developers through augmented reality. The project allows Lewisville to craft its message through customized experiences showing that the city is proud of its rich heritage and is using it to forge a thoroughly modern and authentic future.
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