Tonic3

Tonic3

Case Studies

Background

The Tonic3 Team created a VR testing experience. Our objective was to build an experience setting a table in the real world and then setting the same table with the same actions in VR. With a host of measurement tools engaged, we then set about quantifying cognitive load into real and virtual experiences.

Background

  • TEAM
  • 1 Innovation Lead
  • 1 VR Developer
  • DELIVERY
  • An Oculus Quest VR App
  • DURATION
  • 2 months

Opportunity

We wanted to be able to develop a holistic methodology using neural cognitive tools, biometrics, UX analysis, and visual observation to help improve VR experiences for end-users. This is a critical area of research the UX world needs to understand to properly develop and refine UX for both VR and AR going forward.

Our Work

A testable baseline experience set that allows us to then properly quantify client VR experiences and develop data-driven usability guidance to improve VR for clients and end users.

Tonic3 Case Studies

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