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    ACCOR Digital Marketing Strategy

    ACCOR Digital Marketing Strategy
    • TEAM
    • 1 Community manager
    • 1 Copywriter
    • 1 Designer
    • 1 Strategist
    • Delivery
    • Social Media Marketing campaigns
    • Creative content pieces
    • Newsletters
    • Video creation
    • Paid Media
    • Duration
    • Monthly support
    • Services
    • Marketing
    • Background
    • Accor asked us to help launch the Accor Live Limitless (ALL) benefits program across social media platforms.
    • Opportunity
    • Build a way to help Accor understand and get to know their real audiences so the ALL benefits communication could be properly targeted.
    • Our Work
    • We developed an audience-centric strategy based on an interactive data and analysis driven campaign and a custom dynamic database. A/B testing in every market and constant optimization aimed at high value fans resulted in 99.5% retention rates, a reusable BI database, 17k+ new fans, and a 3% conversion rate.