Tonic3

Tonic3

Use Cases


Accor

Accor asked us to help launch the Accor Live Limitless (ALL) benefits program across social media platforms

Accor

  • TEAM
  • 1 Community manager
  • 1 Copywriter
  • 1 Designer
  • 1 Strategist
  • DELIVERY
  • Marketing campaign
  • DURATION
  • 2 months

The approach

Build a way to help Accor understand and get to know their real audiences so the ALL benefits communication could be properly targeted.

The result

We developed an audience-centric strategy based on an interactive data and analysis driven campaign and a custom dynamic database. A/B testing in every market and constant optimization aimed at high value fans resulted in 99.5% retention rates, a reusable BI database, 17k+ new fans, and a 3% conversion rate.
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