Tonic3

Tonic3

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    ATEC

    ATEC
    • TEAM
    • 1 Project Manager
    • 1 Research Lead
    • 1 UX Lead
    • 1 Research Specialist
    • 2 UX/UI Designers
    • Delivery
    • Interviews
    • Focus groups
    • Discovery & benchmarking reports
    • Brand assets
    • Full Brand guide
    • Duration
    • 5 months
    • Capabilities
    • Branding
    • Background
    • Tonic3 was honored with opportunity to help ATEC develop a new brand identity that reflects the school’s unique vision, charter and values. This project was particularly meaningful since this school is focused on how to cultivate innovation and is developing the next generation of UXers.
    Atec logos

    “Emerging E” Logo concept

    Atec logos

    Different “Emerging E” logo treatments