Tonic3

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    ATEC

    ATEC
    • TEAM
    • 1 Project Manager
    • 1 Research Lead
    • 1 UX Lead
    • 1 Research Specialist
    • 2 UX/UI Designers
    • Delivery
    • Interviews
    • Focus groups
    • Discovery & benchmarking reports
    • Brand assets
    • Full Brand guide
    • Duration
    • 5 months
    • Services
    • Branding
    • Background
    • ATEC sought Tonic3's expertise to establish a new brand identity that authentically represented the school's distinctive vision, charter, and values.
    • Opportunity
    • This project held exceptional significance as ATEC focuses on fostering innovation and shaping the future of UX professionals.
    • Our Work
    • Tonic3 delivered a compelling brand identity that aligns seamlessly with ATEC's mission, nurturing innovation and cultivating the next generation of UX experts.
    Atec logos

    “Emerging E” Logo concept

    Atec logos

    Different “Emerging E” logo treatments