Tonic3 welcomed the opportunity to translate ATEC’s new identity to its digital presence. Our mission was to create a portfolio-based website showcasing ATEC’s diverse community of people, projects, and programs to entice prospective faculty, students, and community partners , and prospective students to engage with the school.
Digital Presence
- TEAM
- 1 Project Manager
- 1 UI/UX Designers
- DELIVERY
- Discovery & benchmarking report
- Full UX architecture Design system
- Fully functional Progressive Web App (PWA)
- CMS Implementation (Contentful)
- Accessibility & QA consulting
- DURATION
- 4 sprints from kick-off to UI Design
- 6 sprints for the Development and Launch
The Approach
Goals
Key Activities - Emphasis On Discovery
Prototypes Developed
• Initial discussions and requirements gathering with client team members
• Rapid competitive analysis of peer institutions’ websites
• Exploratory interviews with representatives of ATEC’s priority participants
• Development of primary personas (attitudinal/behavioral profiles)
• Design studio held with the client team to ideate and sketch important areas of the site
The result
New Website Launched
The Tonic3 team worked closely with us to develop a new digital presence for the School of Arts, Technology, and Emerging Communication at UT Dallas. Their design expertise and outstanding commitment to customer service led to a one-of-a-kind site for our University.
Sally Mendiola, Director of CommunicationsATEC formed in 2015 after the merging of two long-running programs at UT Dallas: the program in Arts & Technology (A&T) and the program in Emerging Media & Communication (EMAC). ATEC has experienced tremendous growth and currently enrolls more than 1,600 students across its undergraduate and graduate programs.