Mídia Futebol ESPN
- Background
- Media Futebol ESPN is a renowned event held by advertising agencies in Brazil that is mostly recognized for its yearly soccer tournaments among agency employees.After 15 years, how could they surpass their audience’s expectations within the context of social distancing?
- Opportunity
- Tonic3 looked to use our extensive knowledge in virtual event platform development to give life to an interactive experience that would encourage agencies to participate while amplifying the campaign from their homes.
- Our Work
- Tonic3 developed a gamified experience on a web platform using 3 stadiums through virtual reality, challenging them to find hidden soccer balls to earn points and win the game. To diversify the dynamics of the platform, users could participate in other games and quizzes by accessing new spaces within the stadium such as locker rooms.
