Gol is Brazil’s largest airline and our client asked us to maximize the social media for their FIFA Copa América sponsorship.
Opportunity
Build and execute a top-notch communication strategy to position GOL as a cool, young brand to soccer fans: a huge target market for the airline.
Our Work
We featured live coverage of matches through the lens of hand-picked key influencers for the entire event across multiple cities. Additionally, we built unique sharable content featuring Gol’s mascot doing interesting and quirky things. The final result was significant growth in Gol’s fan base and an outpouring of love for the brand.
