Tonic3

Tonic3

Use Cases


GOL sponsorship marketing

Gol is Brazil’s largest airline and our client asked us to maximize the social media for their FIFA Copa América sponsorship.

GOL sponsorship marketing

  • TEAM
  • 1 Community manager
  • 1 Copywriter
  • 1 Designer
  • 1 Strategist
  • DELIVERY
  • Marketing campaign
  • DURATION
  • 2 months

The approach

Build and execute a top-notch communication strategy to position GOL as a cool, young brand to soccer fans: a huge target market for the airline.

The result

We featured live coverage of matches through the lens of hand-picked key influencers for the entire event across multiple cities. Additionally, we built unique sharable content featuring Gol’s mascot doing interesting and quirky things. The final result was significant growth in Gol’s fanbase and an outpouring of love for the brand.
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