2023 UFO Experience
- TEAM
- Project Manager
- UX Lead
- Front-end Developer
- UX Designer
- Delivery
- QR Code
- UI webAR
- 1 Custom 3D model
- Cloud Hosting set up
- Duration
- 4 weeks
- Services
- User Experience, AR/VR
- Background
- McDonald's aims to enhance the customer experience through an exclusive AR adventure for the UFO Festival. Leveraging innovative technology offers a competitive edge, captivating festival-goers with a unique 3D UFO model featuring captivating animations and Tonic3's UFO sound effects.
- Opportunity
- Embrace AR to elevate McDonald's visibility during the festival, outshining competitors.
- Our Work
- Create a bespoke Augmented Reality (AR) encounter featuring an animated 3D UFO model accessible via a QR Code. Users will enjoy interactive engagement, immersive sound effects, and opportunities to film, photograph, and share their thrilling experience on social media.