Onyx
- TEAM
- 1 Project Manager
- 1 Research Lead
- 1 Sr. Researcher
- 1 Research assistant
- Delivery
- Sourcing and conducting decision-maker interviews
- Complilation of findings/insights
- Persona Development
- Marketing and Positioning Plan
- Duration
- 3 months
- Services
- Branding
- Background
- After acquiring two similar European companies, leading hospitality commissions processing clearinghouse Onyx CenterSource wanted a way to reposition their brand.
- Opportunity
- Tonic3 gathered insights from Onyx users in the US, Europe, and Asia using forums to define the brand’s image and purpose.
- Our Work
- Over the course of 5 months, Tonic3 created foundational branding and strategies for the new, expanded Onyx CenterSource that better leaned into the company’s strengths and created a more unified image.