After acquiring two similar European companies, leading hospitality commissions processing clearinghouse Onyx CenterSource wanted a way to reposition their brand.
Opportunity
Tonic3 gathered insights from Onyx users in the US, Europe, and Asia using forums to define the brand’s image and purpose.
Our Work
Over the course of 5 months, Tonic3 created foundational branding and strategies for the new, expanded Onyx CenterSource that better leaned into the company’s strengths and created a more unified image.
