Tonic3

Tonic3

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    Onyx

    Onyx
    • TEAM
    • 1 Project Manager
    • 1 Research Lead
    • 1 Sr. Researcher
    • 1 Research assistant
    • Delivery
    • Sourcing and conducting decision-maker interviews
    • Complilation of findings/insights
    • Persona Development
    • Marketing and Positioning Plan
    • Duration
    • 3 months
    • Capabilities
    • Branding
    • Background
    • After acquiring two similar European companies, leading hospitality commissions processing clearinghouse Onyx CenterSource wanted a way to reposition their brand.
    • Opportunity
    • Tonic3 gathered insights from Onyx users in the US, Europe, and Asia using forums to define the brand’s image and purpose.
    • Our Work
    • Over the course of 5 months, Tonic3 created foundational branding and strategies for the new, expanded Onyx CenterSource that better leaned into the company’s strengths and created a more unified image.