Tonic3

Tonic3

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    Old Town Lewisville - 2023 Marketing Campaigns

    Old Town Lewisville - 2023 Marketing Campaigns
    • TEAM
    • Project Manager
    • Copywriter
    • Campaign Strategist
    • Designer
    • Media Planner
    • Business Intelligence
    • Delivery
    • 2 dynamic 60-day campaigns
    • 2 Creative Concepts per campaign
    • 40 creative pieces per campaign
    • Real-time Data Studio dashboard
    • Monthly optimization reports
    • Boosted OTL website traffic by 2-10x
    • Increased apartment community site visits
    • Lowered media spend
    • Duration
    • 5 months
    • Services
    • VR/AR
    • Marketing
    • Background
    • Old Town Lewisville wanted to drive awareness and bring digital and foot traffic to town. Recognizing the need for community revitalization by increasing visitor interaction and fostering connections among residents and visitors.
    • Opportunity
    • Tonic3 aimed to address challenges directly with a targeted exposure campaign, driving significant visits. This allowed the audience to envision regular patronage and desire to reside there.
    • Our Work
    • Establishing a strong residential base is vital for economic viability. Tonic3's suggestion was two 60-day campaigns, running in parallel. This strategy intensified exposure and enhanced measurement, optimization, and results.
    OTL 2023

    OTL 2023