Old Town Lewisville wanted to drive awareness and bring digital and foot traffic to town. Recognizing the need for community revitalization by increasing visitor interaction and fostering connections among residents and visitors.
Opportunity
Tonic3 aimed to address challenges directly with a targeted exposure campaign, driving significant visits. This allowed the audience to envision regular patronage and desire to reside there.
Our Work
Establishing a strong residential base is vital for economic viability. Tonic3's suggestion was two 60-day campaigns, running in parallel. This strategy intensified exposure and enhanced measurement, optimization, and results.