Pizza Hut
- Background
- Tonic3 has a chance to partner with the Pizza Hut UX & Loyalty teams to form a strategic plan for improving the overall experience of the loyalty program.
- Opportunity
- Give users a clear understanding of the program structure, incentivizing them to not only join Hut Rewards, but begin engaging as an active member.
- Our Work
- We developed high fidelity prototypes for 16 unique checkout flow scenarios and through iterative testing were able to reduce time on task by 40% and a achieve a 100% user preference for the new design.
