Tonic3 has a chance to partner with the Pizza Hut UX & Loyalty teams to form a strategic plan for improving the overall experience of the loyalty program.
Opportunity
Give users a clear understanding of the program structure, incentivizing them to not only join Hut Rewards, but begin engaging as an active member.
Our Work
We developed high fidelity prototypes for 16 unique checkout flow scenarios and through iterative testing were able to reduce time on task by 40% and a achieve a 100% user preference for the new design.
