Tonic3

Tonic3

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    Pizza Hut

    Pizza Hut
    • TEAM
    • 1 Program Manager
    • 2 UI/UX Designers
    • Delivery
    • User Research
    • Rapid prototyping
    • Time-on-task, eye tracking and other testing
    • A/B testing
    • UX Design system development
    • Duration
    • 1 year
    • Services
    • User Experience
    • Managed Services
    • Background
    • Tonic3 has a chance to partner with the Pizza Hut UX & Loyalty teams to form a strategic plan for improving the overall experience of the loyalty program.
    • Opportunity
    • Give users a clear understanding of the program structure, incentivizing them to not only join Hut Rewards, but begin engaging as an active member.
    • Our Work
    • We developed high fidelity prototypes for 16 unique checkout flow scenarios and through iterative testing were able to reduce time on task by 40% and a achieve a 100% user preference for the new design.
    Pizza Hut