Case Studies

Loyalty Project Pizza Hut

Tonic3 partnered with the Pizza Hut UX & Loyalty teams in forming a strategic plan for improving the overall experience of the loyalty program. The objective for this project was to give users a clear understanding of the program structure, incentivizing them to not only join Hut Rewards, but begin engaging as an active member.

Loyalty Project Pizza Hut

  • TEAM
  • 1 Project Manager
  • 1 UI/UX Designers
  • Discovery & benchmarking report
  • Full UX architecture Design system
  • Fully functional Progressive Web App (PWA)
  • CMS Implementation (Contentful)
  • Accessibility & QA consulting
  • 4 sprints from kick-off to UI Design
  • 6 sprints for the Development and Launch

The approach

Analyze Checkout flows

This project was kicked off with an extensive analysis of competing checkout flows as they relate to acquisition of new loyalty members. After some rapid design iteration, we then worked with the Pizza Hut research team in testing a new checkout path against the existing one. This test confirmed that the new flow reduced time on task by ~40%, with 100% of users preferring the new design.

The result

Improved Landing Page

Having partnered with the Pizza Hut UX & Loyalty teams, Tonic3 was able to deliver a landing page that is now live on the site as well as providing high fidelity prototypes for 16 unique checkout flow scenarios. Development is underway and on target for release in Q2 2019.

About Pizza Hut

Pizza Hut is an American restaurant chain and international franchise founded in 1958 by Dan and Frank Carney. The company is known for its Italian-American cuisine menu, including pizza and pasta, as well as side dishes and desserts.

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