Filter Tonic3 content by type, strategic outcome, differentiator, and service offering.
If your last AI initiative stalled somewhere between the roadmap and the rollout, you're not the outlier you might think you are. There's a trend emerging across regulated industri...
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What We Need Is Forward-Deployed Understanding
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When global enterprises roll out center-led artificial intelligence and IT strategies, the promise is usually the same: universal efficiency, standardized governance, and wide-reac...
We were in the room — and these are the real conversations.
You already know AI adoption is broken. Here is what you actually do about it.
Learning from the gap between AI investment and AI results. The numbers tell a story that should stop every IT leader in their tracks.
In-house, In-Demand. Where did all this work come from? For creative and production leaders running in-house agencies, your team is facing exponential demand - volume and sophistic...
If you've looked at an AI budget template and still haven't moved forward, the problem probably isn't the numbers — it's that IT and the business are solving for different things.
First quarter workplace studies are rolling in, and the data is presenting a contradiction that should keep every Director up at night.
The digital landscape is currently undergoing its most violent transformation since the introduction of the iPhone. For Product Owners and Marketing Leaders, this is a race for ado...
Companies are already reporting 75% AI projects delivered. Planned. Delivered. We've talked with companies still ironing out their first wave of AI? So with all that dev work, Wher...
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AI is not just a buzzword; it is a tool that can significantly enhance your company's strategic planning process. In this article, we will explore how AI can be leveraged to make m...
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Sometimes you need to move faster — but to be cost-conscious, the work must generate measurable bottom-line results. Nearshore development delivers that balance: it accelerates pro...
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Your infrastructure is already stretched—ticket queues are growing, shadow IT is creeping in, and stakeholders still expect faster delivery with the same lean team and budget. Inte...
Stop treating your product roadmap like a high-stakes gamble. In the current digital environment, the speed of delivery often collides directly with the need for quality and user a...
For Change Champions and Performance Drivers, Azure AI is not just a technological advancement; it's a strategic asset that can transform your business processes and outcomes. Cut ...
AI orchestration is the practice of managing and coordinating multiple AI models, algorithms, data sources, and workflows so they function together as a single, reliable system. Li...
Mid-size businesses are under immense pressure to streamline operations, but traditional code-first frameworks often create more bottlenecks than they solve. I was discussing this ...
Imagine resource planning as prepping for an ambitious mountain climb—those who reach the summit rarely get there by chance. If you skip mapping the trail or forget critical gear, ...
PieAX, an ambitious AI startup, was poised to revolutionize highly regulated industries with its platform for auditable and explainable insights. But before committing to a costly,...
The Evolution of Design Thinking: From Empathy to Systems Design Thinking has been a revolutionary approach in UX design, focusing on understanding users' needs through empathy, de...
At Tonic3, we are hearing one question more than any other from business leaders eager to adopt AI: "How do we budget for a project when the cost is based on usage?"
The Current HR Dilemma: Reactive vs. Proactive In today's fast-paced, hybrid workplace, HR teams face the challenge of being stretched thin. The continuous influx of administrative...
Why read this article? Understand Practical AI: Learn what AI automation means for your daily HR tasks, moving beyond the tech buzzwords. Get Industry-Specific Solutions: See how A...
Breaking Down AI Budgeting: The Build, The Run, and The People Let’s make AI budgeting simple: It’s all about three buckets—The Build, The Run, and The People. The Build? That’s yo...
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Why read this article? Discover what agentic process automation really means—and why it’s more than just another tech trend. Learn how CTOs and business leaders are leveraging inte...
Summary: This case study reviews a Level 1 Fraud workflow that was ripe for automation. Bottlenecks, Busywork, and Bottled Potential
In today's fast-paced business world, the promise of Artificial Intelligence (AI) and Large Language Models (LLMs) to revolutionize enterprise workflows is no longer a futuristic d...
HR leaders today face a constant tug-of-war. On one side, there’s the endless stream of employee questions about benefits, leave policies, and onboarding paperwork. On the other, t...
Harnessing AI offers a strategic opportunity to refresh operations by fundamentally redesigning systems around human capabilities, amplified by orchestrated artificial intelligence...
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Several members of the Tonic3 team attended the Convergence AI Dallas conference this month. In addition to celebrating our own Leader of Emerging Technologies Preston McCauley, we...
Organizations can elevate performance and realize their full ROI on IT investments with seamless integration of human-in-the-loop (HITL) agent orchestration. Get clear on the real ...
AI has gone from being a futuristic concept to a key player in driving innovation across many industries. As companies look to improve their processes and change how they do busine...
“AI agents are coming!” If that phrase triggers flashbacks of Paul Revere, you're not alone. The alarm is justified—AI’s impact on business isn't just growing, it's accelerating at...
So, you've reached a point where operational KPIs seem to be plateauing? You're seeing customer ticket volumes that just won't budge? It's a common challenge. But here's the questi...
In the current regulatory environment, transparency is essential. Regulators require detailed explanations for identified risks, and vague responses are inadequate. Technology lead...
E-commerce, entertainment, and retail industries thrive on exceptional customer experiences (CX). Artificial intelligence (AI) is revolutionizing how these industries engage with c...
Growth-focused leaders today face unprecedented challenges in connecting with customers, scaling operations, implementing new technologies, and optimizing team performance. Add to ...
For business leaders responsible for AI adoption and transformation, the transformative potential of AI is undeniable in today's landscape. In today's complex and often overwhelmin...
The realm of Artificial Intelligence is currently experiencing a surge of groundbreaking advancements. From the development of sophisticated large language models (LLMs) to the col...
This mission was front and center at CES 2025, where we saw a number of brands showcasing technology that truly makes a difference in people's lives. Open a new window to listen to...
Coming out of CES 2025, one message rang true: Make AI work for Humans. Several members of the Tonic3 team are still digesting what they heard at the largest consumer electronics s...
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The real challenge is making sure your team is leveraging its full potential. Many organizations invest in SFMC but struggle to maximize their return on investment due to underutil...
From the days of hand-coded HTML in 1995 to today’s immersive AR/VR playgrounds and genAI explosion, at Tonic3, we've always been about using technology to make life better for peo...
With 2025 looming over strategic planning teams, marketing leaders still have time to make a significant impact on their top-line revenue and brand exposure before the year ends. P...
Salesforce's flagship annual event, Dreamforce 2024, has made a significant impact on the tech industry. Marc Benioff, CEO of Salesforce, reaffirmed that artificial intelligence (A...
Technology leaders carry a heavy load during digital transformation work. There’s a need to create the best odds for success, while lowering overall costs. And with an estimated 70...
Recent studies and industry reports highlight several critical trends and innovations shaping FSM. Customer expectations in FSM are higher than ever. A Salesforce survey indicates ...
In the realm of sales and customer service, artificial intelligence (AI) has emerged as a crucial tool for driving efficiency and customer satisfaction. Salesforce, through Einstei...
On February 27, 2024, Salesforce announced the public availability of the beta version of Einstein Copilot, its AI assistant, which is now globally accessible for Sales Cloud and S...
Understanding the distinction between certain terms and concepts is crucial, as they can be confusing. GPT, or Generative Pre-trained Transformers, is the AI approach popularized b...
In today's dynamic business landscape, the focus has shifted towards the implementation of service-centric business models, where manufacturers not only provide products but also o...
The email as a means of communication has not only retained its relevance but, on the contrary, remains more pertinent than ever. The success of an email marketing campaign in the ...
Innovate Customer Experience with XR Understanding and adapting to customer needs and emerging technologies is key to elevating your institution from others. Immersive technologies...
In the fast-paced world of the pharma industry, managing customer relationships, data, and sales processes efficiently is paramount. Salesforce, a famous CRM (Customer Relationship...
Have you ever found yourself pondering the subtle influence of artificial intelligence (AI) in your day-to-day life? Well, let me spill a secret – even the creation of this article...
Yes, we’ve implemented both Veeva and Salesforce for major Pharma clients (like Novartis). From that work, we learned the software doesn't matter if the User Experience (UX) is poo...
Salesforce is highly customizable, integrates with other applications, and offers modules for sales, marketing, customer service, and more. Additionally, it enables the development...
Transforming Sports: Advantages of AR and VR Innovation What is AR/VR? Augmented Reality vs Virtual Reality: the two distinct but related technologies that have gained significant ...
Over the past year, we've seen some significant changes in how we enjoy sports, all thanks to augmented reality (AR), virtual reality (VR) and extended reality (XR). Even though so...
Education is continually evolving, and with the advent of technology, it's taking exciting new forms. One such innovation that's making waves in classrooms around the world is Exte...
Ever wondered how you can harness the power of cutting-edge technologies to supercharge your business performance?
Big Data, Web 3.0, and Customer Success For more than 28 years, Tonic3 has been a trusted partner of Citibank, embarking on an incredible journey through the dynamic landscape of d...
Salesforce CRM is a strong cloud-based platform that helps businesses in different industries with various tools. Salesforce is a famous CRM software that improves sales, marketing...
In the ever-evolving world of marketing, technology has transcended its role as a mere tool to become the catalyst for transformation. Within this context, the pharmaceutical indus...
In a world driven by technological innovation, the beauty industry has not lagged behind in adopting cutting-edge solutions to enhance customer experiences. L'Oréal, a global leade...
In retail, success is not just about selling products; it's about creating an engaging experience that captures hearts and produces real results.
In today's rapidly evolving world, Digital Transformation has emerged as a crucial concept, revolutionizing the way businesses operate across various industries. As someone working...
"96% of CFOs have concerns about the integrity and reliability of their organisations' non-financial data. This is nothing short of a crisis of confidence." While some leaders beli...
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Salesforce is a leading customer relationship management (CRM) software company that offers a suite of products designed to help businesses of all shapes and sizes manage their sal...
Multichannel Marketing Reaching HCPs and Enhancing Customer Engagement with Interactive Content As someone who has worked closely with major pharmaceutical companies and implemente...
User experience (UX) research is a critical component of digital product design. Whether you're launching a new app, website, or other digital product, understanding your users' ne...
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How Brands Can Leverage AR and VR Technologies to Drive Customer Engagement and Boost Marketing Objectives Working with some of the biggest brands in the market, I have noticed a g...
Driving Success Together: A Partnership Approach to Customized Digital Solutions How Agile Methodologies and Cross-Functional Teams Deliver Results for Your Business Drawing on my ...
Augmented Reality (AR) filters have become a popular trend in social media platforms like Instagram, Snapchat, and TikTok. AR filters are digital overlays that can be added to imag...
In today's highly competitive market, businesses need to be strategic in their approach to growth. A strong brand identity, effective marketing strategies, and excellent customer s...
The eCommerce industry has experienced tremendous growth in recent years, but the COVID-19 pandemic has accelerated this trend even further. With more and more people turning to on...
Corporate events are a critical component of a company's marketing and branding strategy. They provide a platform for businesses to connect with their clients, customers, and emplo...
In this article, we’ll explain what VR testing (or virtual reality testing) is and the three most common reasons for doing it, namely to gauge users' opinions, find opportunities f...
As more organizations are forced to implement remote work policies and new digital technology in order to remain competitive in the wake of the COVID-19 pandemic, the demand for di...
As an enthusiastic professional in the field of immersive technologies, I have had the opportunity to work on a variety of exciting projects, including AR and VR. With so much pote...
As someone who has been working in the business world for a while now, I've come to realize the importance of understanding and catering to your customers' needs. That's why I want...
Salesforce is a game-changing platform that can help businesses of all sizes streamline operations, increase efficiency, and drive growth. To truly understand the capabilities and ...
Huge technology companies like Facebook are investing massive amounts of money into developing a fully functional metaverse. Why? Because it will be insanely profitable, and not ju...
The Technology of Oil and Gas
New UX Lab Focuses on AR and VR Initiatives We're thrilled to announce the arrival of our UX Lab focused on AR and VR initiatives. This new facet of Tonic3's team will explore the ...
What does UX (user experience) actually mean in terms of business development?
The rise of augmented reality (AR) and virtual reality (VR) has led to a new marketing opportunity—the metaverse. The metaverse is a virtual world that includes all the AR and VR e...
Many people associate the metaverse with video games, but that’s only the tip of the iceberg. At its core, the metaverse is about recreation, about creating experiences that transc...
What is a VR Headset? A VR headset is a device worn on the head that’s used to experience virtual reality (VR). It uses a combination of lenses and software to display separate ima...
In this article, we’ll explain what user research is and the three most common reasons for doing it—namely to create designs that are truly relevant but also enjoyable and easy to ...
Since Mark Zuckerberg rebranded his company, the metaverse has been the internet’s favorite new buzzword. According to the Facebook founder, "...you can think about the metaverse a...
Ever since Bitcoin broke into mainstream media and made the news, three big questions consistently come up:
Why Sports in VR?
Many people associate the metaverse with gaming, but that’s only the tip of the iceberg. At its core, the metaverse is about recreation, creating experiences that transcend the lim...
What Is the Value Of Emphasizing User Experience?
This article emphasizes the value and necessity of having a user-centric business plan in the medical device industry. Within, we outline some of the key reasons this is true as we...
What do the AR/VR industry and the life sciences industry have in common? In addition to their unique benefits, both industries share one important factor: the user experience (UX)...
Many people ask me what is the difference between Veeva and Salesforce? Veeva vs Salesforce, which is better? Both Veeva and Salesforce are CRM solutions, which can create confusio...
After working hand-in-hand with our clients on numerous projects for more than 27 years, we’ve discovered many creative ways to use technology. We’ve also answered a lot of queries...
If you've heard of the Salesforce Marketing Cloud, it’s likely you’ve also heard mention of the Journey Builder. Salesforce’s Journey Builder is a campaign planning tool that allow...
If you’re looking to optimize your marketing strategies with the help of intelligent automation, you’re in the right place! The Salesforce Marketing Cloud can help you improve your...
User-centric Focus Before creating a virtual space, it’s important to really know who you’re making it for. Understanding your users is the best tool for crafting a positive user e...
Reshaping Travel and Tourism Using Augmented Reality (AR) This immersive technology has the ability to greatly transform every facet of life, opening doors for industries like tour...
Immersive experiences use unique physical and virtual spaces and components to attempt to engage all five senses. Such experiences have allowed new, creative canvases to emerge tha...
UX for XR — User Experience for
The field of design is fluid and flexible. It adapts to changes in forms and habits of use and consumption, and reflects cultural and political trends.
How to plan the behavior of a digital product? How to define how each element reacts? How to facilitate human-machine understanding?
An attractively designed and well-coded website will help you convert customers, rank high on Google, and avoid frustrating mistakes and downtime. You can build and maintain your w...
In this article we are going to review some of the best books on virtual reality that you will find.
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Finally, I have finished, it has been months of design and layout, my new website is in production.
Virtual Reality has numerous practical applications in different areas of the day to day.
Despite being a relatively nascent technology, the adoption of virtual reality in companies, organizations and even governments around the world has become widespread as its potent...
Currently the Internet is decisive for the success of any business, and is that quality, experience, specialization and cost-benefit are just some of the many benefits of hiring a ...
In the last few years, fast technological changes have forced companies to reshape different aspects of their businesses to adapt to the new trends and boost their competitive adva...
We know that trends in the digital world change year by year. If we talk about web design and UX design, next year there will be great innovations in terms of user experience, a co...
What it is and how to make an empathy map for UX
Technology advances and the real estate sector - many times stopped in time - begins to benefit from it. Virtual reality has come to revolutionize our life and although we still kn...
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Technology has not stopped advancing in the last decades, and what seemed impossible to us 20 years ago is now something of daily use. Virtual reality is just one more example of h...
If you are investigating a possible career change, either because you do not feel motivated, because you want to dedicate yourself to another sector or because you want to work in ...
User experience, today, stands as an indisputable pillar for most of the businesses on the road, to succeed in the era of customer focus.
Companies innovate, but are they focusing on the really key aspects of a great customer experience?
The UX search application has become popular lately due to its huge usefulness. A complete analysis is offered below, covering everything from its definition to the most basic meth...
Gestalt principles are principles / laws of human perception that describe how people group similar elements, recognize patterns, and simplify complex images when we perceive objec...
Have you ever wondered what virtual reality does? How can a helmet make you feel like you're flying through a city as you walk around the living room?
Design thinking is an iterative, non-linear process that teams use to understand users, question assumptions, redefine problems, and develop innovative solutions for prototyping an...
In-person buyers are an important part of any effective inbound marketing strategy. The truth is, you need to know who you are marketing to and who you are selling to before you ca...
Testing the user experience often scares business owners and marketers alike. It seems like a daunting task, especially when you have a lot of products or a lot of pages on your si...
Your website will often serve your prospects before you. Therefore, their experience using your website to buy online is crucial in converting them from casual browsers to loyal bu...
Augmented Reality is changing the game for marketers, and the industry’s approach to its audience. According to a Statista report, the Augmented Reality market across the globe is ...
There’s no commonly accepted definition for UX design. User experience design is a concept that has many dimensions, and it includes many different disciplines - such as interactio...
As both VR and AR technologies continue to grow and evolve, they are starting to be used more and more in our everyday lives.
Virtual reality (VR) and augmented reality (AR) have increased the spotlight and interest in recent times. The technology is advancing and more devices and applications are being l...
When it comes to virtual reality (VR), we think about our pensions in the fictional fiction films as "Minority Report". Without the embargo, it is true that this day is a fully emb...
Quantitative research is designed to collect data points in a numerical form. Qualitative research lean more on the observation and collection of non-numerical insights such as opi...
UI and UX design are two of the most often confused and conflated terms in web and app design.
Virtual and Augmented Reality technologies are stepping up their game and into our daily routines by the minute. The ecosystem of many businesses and industries are being heavily i...
The success of a product/service has always depended on how its consumers perceive it.
Today, many factors are involved when interacting with a customer via a website.
Developing VR software is not quite the same as creating a website or a mobile app. While two-dimension screens are familiar to everybody, the three-dimensional environments of VR ...
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Lewisville is experiencing a boom. Population is growing exponentially and more real estate development projects are popping up every day. The City needed to respond to this growth...
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No one can deny today’s hegemony of virtual and augmented reality in the tech scene. Everyone is talking about the research being conducted and the media is drooling about some pre...
Since the value of UX Design seems to be - at first sight - difficult to quantify as compared to benefits offered by other investments, it can sometimes be difficult to convince ex...
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UX investments enhance customer experience, and as we all know, happy clients ultimately lead to a higher return. So when you have to decide whether or not to invest in user experi...
Santander is a financial services leader in Argentina and one of the 20 largest banks in the world. As a foundational part of their long term digital transformation process, in 201...
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“In the midst of every crisis, lies great opportunity.” This timely statement made by Albert Einstein has been quoted quite a bit since COVID-19 outbroke worldwide in the first qua...
In a pandemic characterized by extreme uncertainty, immersive technology is becoming a popular route for increasing customer engagement and remaining competitive. In “The Current N...
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When you’re looking at which technology will help boost your business, it can be a challenge to make the right choice. With so many programming languages out there, sometimes it’s ...
Fox International has a sales team spread out across several countries that used different tools and spreadsheets: they needed to unify them, to efficiently navigate the process. H...
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IT outsourcing can be a great way to cut costs and increase your team’s productivity. While the global economic landscape remains uncertain, it’s more important than ever before to...
Another week goes by as “Stay at Home” becomes our global motto. Cases continue to surge and no one can really say if and when things will return to the way they were. Despite the ...
