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Unifying the Roadmap: How Tonic3 Drives Sales Velocity for Fox International Latin America

Picture of Tonic3 Tonic3 : Jan 30, 2026 8:38:27 PM

Software Development Operational Clarity & Efficiency Design & UX Modernization
Unifying the Roadmap: How Tonic3 Drives Sales Velocity for Fox International Latin America
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Tonic3 delivered a seamlessly integrated site that serves as a hub for all [sales] offices... improving the team’s use of time and ensuring valuable resources are now used in the right places.

 

Fox LATAM Sales Leadership

Fragmented sales tools and manual spreadsheets across multiple LATAM countries.

A unified "One-Stop-Shop" portal integrated into an existing CRM via React.

Real-time access to quotes, contracts, and invoicing with automated billing. 

1

Ecosystem combining several sales tools

0 Friction

Accelerates
cash flow

Nearshore

High-volume feature output,
same-timezone collaboration

100%

user input via rapid prototyping
design workshops

The Challenge:

The Cost of Fragmented Data

Fox Latin America faced a classic "delivery drama" scenario: a high-performing sales team spread across multiple borders, paralyzed by tool sprawl. Despite following the same sales cycle, teams relied on disparate spreadsheets and local tools. This fragmentation created massive execution risk, delayed invoicing, and obscured the "Source of Truth" for executive leadership.
The Approach:

Integrated Digital Transformation: Designing for future growth

Assemble a blended team to build a resilient, user-centric admin platform engineered to centralize global data, streamline workflows, and provide real-time visibility.  Through user research identify what will make it possible for teams operate on data-driven decisions and sustain high performance as the organization evolves.

 

TALK TO A SOLUTIONS PARTNER

Human-Centered UX: Mapping the Path to Adoption

We didn't just build a portal; we engineered for "stickiness."

  • User Research: We conducted deep-dive interviews with stakeholders across LATAM to identify friction points.
  • The Design Studio: We gathered key stakeholders for an intensive Design Thinking workshop (Card Sorting, Brainwriting).
  • The Result: A high-fidelity clickable prototype validated by end-users before a single line of code was written, ensuring immediate adoption at scale.

IT Delivery: Engineering Scalability and Speed

Fox’s ecosystem now runs on a React-based architecture that delivers a high-performance, responsive front-end experience and a modernized billing and collections system that automates invoice emails and supports secure online card payments. Operating in 1–2 week Scrum sprints, Tonic3 worked alongside Fox to maintain high feature throughput, predictability, and transparency in its digital delivery..

The Impact: Strategic Performance & Sales Productivity

By unifying documentation and invoicing into a single hub, Fox eliminated the "data silos" that slow down enterprise growth. Delivering this end-to-end solution improved Time-to-Value and Financial Integrity. Sales teams shifted focus from manual data entry to closing deals. Leadership operates with Real-time visibility where quotes and contracts protect cash flow.

Human-Centered UX: Mapping the Path to Adoption

We didn't just build a portal; we engineered for "stickiness."

  • User Research: We conducted deep-dive interviews with stakeholders across LATAM to identify friction points.
  • The Design Studio: We gathered key stakeholders for an intensive Design Thinking workshop (Card Sorting, Brainwriting).
  • The Result: A high-fidelity clickable prototype validated by end-users before a single line of code was written, ensuring immediate adoption at scale.
Fox-dashboard

IT Delivery: Engineering Scalability and Speed

Fox’s ecosystem now runs on a React-based architecture that delivers a high-performance, responsive front-end experience and a modernized billing and collections system that automates invoice emails and supports secure online card payments. Operating in 1–2 week Scrum sprints, Tonic3 worked alongside Fox to maintain high feature throughput, predictability, and transparency in its digital delivery..

Fox detailed sales screen

The Impact: Strategic Performance & Sales Productivity

By unifying documentation and invoicing into a single hub, Fox eliminated the "data silos" that slow down enterprise growth. Delivering this end-to-end solution improved Time-to-Value and Financial Integrity. Sales teams shifted focus from manual data entry to closing deals. Leadership operates with Real-time visibility where quotes and contracts protect cash flow.

images_fox-sales tool
 

Outcomes +
Why It Matters