How Tonic3 Modernized Buenos Aires’ Digital Infrastructure to Enhance Public Services

Tonic3 partnered with the city of Buenos Aires to modernize its digital infrastructure. The aim was to create a more efficient and accessible web experience for citizens by adopting a user-centric approach to public service delivery.

The Challenge: Overcoming Fragmentation: Addressing Buenos Aires’ Disjointed Digital Landscape

Buenos Aires faced challenges with its existing digital platforms, which were disjointed and not user-friendly. Citizens experienced difficulties accessing public services digitally due to inconsistent branding and an outdated interface. The city required a comprehensive solution to unify its digital presence, streamline public service delivery, and improve overall usability to meet the expectations of a diverse population.

The Approach: Research-Driven Design: A Collaborative and Iterative Approach to Modernizing the City’s Digital Infrastructure

The project began with a comprehensive research phase that included stakeholder interviews and user surveys to understand the needs and pain points of the city's diverse user base. Card sorting activities with 90 participants helped prioritize content and functionality to ensure intuitive navigation.

Based on the research insights, Tonic3 developed 120 wireframes, laying out the structure and flow of the new web portal. These wireframes evolved into 15 navigable prototypes to test and refine usability before full development.

The iterative design process allowed for continuous feedback collection and validation, leading to an 80% positive feedback rate from user testing. Additionally, an interactive brand system was put in place to maintain consistent visual identity and improve user trust across all digital touchpoints.

This holistic, user-centric approach ensured a modernized digital infrastructure that not only improved access to public services but also positioned Buenos Aires as a leader in digital government innovation.