3 min read

Growth Engine: How Automation Unlocked Strategic Communications Capacity for Novavax

Picture of Ale Sanchez Ale Sanchez : Jan 16, 2026 8:54:02 PM

Operational Clarity & Efficiency Automation Velocity & Scale

Growth Engine: How Automation Unlocked Strategic Communications Capacity for Novavax

Tonic3 delivered an efficient, compliant publishing solution that truly streamlined our content flow, allowing our team to focus on strategic communications, not manual process.

Novavax Communications Department

A manual, resource-intensive content process that was inconsistent, delayed delivery, and acted as an automation bottleneck to strategic expansion.

We built an intelligent, automated platform for secure content filtering, drafting, and scheduling (hybrid approach).

Novavax gained scalable compliance capacity, directly supporting Gross Profit Margin (CEO) by optimizing labor and driving velocity.

90%

Content Filtered Automatically

5X Faster

Time-to-Publish

Drupal CMS

Seamlessly Integrated

Hybrid

Human-in-the-Loop Model

The Challenge:

Breaking a Manual Bottleneck to Deliver Faster, Scalable Content

Before the partnership, reliance on manual effort to find, rewrite, and optimize content was highly time-consuming, inconsistent, and resource-intensive. This process acted as a significant growth constraint, preventing content velocity and keeping high-value talent focused on process overhead instead of strategic communications.

The Approach:

Moving Fast, Reducing Waste, and Keeping Teams Aligned

For Novavax, we focused on speed and clarity: quickly prototyping the right solution, simplifying the user experience, and cutting out extra steps that slowed content down. Our approach brought stakeholders into alignment early, reduced manual rework, and built a practical path from idea to implementation.

AI Strategy: Empowering Growth with Intelligent Filtering

The core utilized an AI-Powered Solution designed to collect documents, filter relevant content, and draft SEO-optimized blog post outlines. This system created automated compliance capacity, empowering the organization for future Intelligent Process Automation. Crucially, the hybrid approach ensured drafts were emailed for human review before approval and publishing, maintaining quality and compliance.

Optimizing Talent Allocation

The solution was designed with the editors in mind, using a simple, auditable dashboard. This Human-Centered approach reduced training needs and minimized human error in the critical review stage. This achieved strategic talent optimization by focusing the team on high-value communications while the AI managed the heavy lifting.

Custom-Built Code: Building the Scalable Foundation for CMS

We built a secure, custom back-end that integrated seamlessly with the client's existing technology. The solution was engineered to format the content specifically for Drupal CMS, enabling scheduled publishing. This Custom-Built Code provided the underlying performance rigor necessary for sustained, scalable growth and audit readiness.

The Impact: Strategic Performance & Scalable Growth

The automated platform immediately helped Novavax gain control. By ensuring content is filtered, drafted, and published through a secure, auditable workflow, the client achieved true Operational Clarity. This success is primarily defined by the platform's ability to unlock scalable growth, freeing up valuable staff time and directly supporting the executive goal of protecting Gross Profit Margin.