Thank you so much for all your hard work & "herding cats" ;) with this OTL crew! Looking forward to the launch, having a solid brand to move forward with, use of brand plan! Happy to have such an amazing company here in the district!”
Task Force Member, OTLBranding in Context
The UX of Branding
Our core DNA is User Experience and this approach to branding creates unique and impactful branding solutions. Understanding the core audiences deeply, design sprints with built in testing, rapid prototyping, and iterative message development are just a few of the advantages when a UX firm is your partner in branding.
Every interaction, in any form is branding
Seth GodinOur Story
Why do we do Branding?
We are not a traditional agency. Even our parent brand (W3) founded back in 1995 never has done traditional print work. So why is Branding something Tonic3 offers? Because at its core, Branding IS a user experience opportunity. Your audiences have to be understood, your actions and communications must be authentically directed to them from the essense of who you are as a company.
Good Branding and good UX share the same core and we’ve discovered it makes a unique and compelling partner for Branding work. And our clients think so too!
We get to partner with some great clients
Let’s Talk!
Branding Services For Your Business
Branding at its core is a user experience opportunity. Who are your users(audience), what are their pain points? How does your brand solve those pain points? Give us a call, we’ll help you think through it. We’re experts at asking good questions.
Branding
Let's Talk!
Branding at its core is a user experience opportunity. Who are your users(audience), what are their pain points? How does your brand solve those pain points? Give us a call, we’ll help you think through it. We’re experts at asking good questions.
The initial assessment for our Branding work includes:
Understanding Brand Objectives
1-2 internal stakeholder interviews
Review of existing brand data
An overview of any data you already have on your target audiences
An overview of your data points (sales/site/lead performance, audiences, etc.)
2 Initial Competitive/Comparative analysis
A sample brand concept image
A report including:
- Summary of brand evaluation including strengths and weaknesses of the brand
- Report of Analysis
- Proposal and plan of next steps forward in brand improvement with us or without us
How can we help?